Fashion Dress in The Present: American
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Showing posts with label American. Show all posts
Showing posts with label American. Show all posts

At Calvin Klein, Raf Simons Tests the Limits of the Space Age, with a Nod to Jiffy Pop

You may be too young to remember this, but 20 years ago, Calvin Klein – the OG of American sportswear himself – created a bit of a media sensation when he became the first designer to publish advertisements on popcorn bags sold in movie theaters. 


Klein, then at the height of his influence as a pop-culture provocateur, set a new tone for marketing in theaters that were, at the time, seen as a respite from the cold, cruel world of advertising. He did this simply by promoting his jeans and fragrances on bags of popcorn. It was a big deal then, anyway, when cell phones were just toys.

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