Fashion Dress in The Present: Calvin Klein
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Showing posts with label Calvin Klein. Show all posts
Showing posts with label Calvin Klein. Show all posts

At Calvin Klein, Raf Simons Tests the Limits of the Space Age, with a Nod to Jiffy Pop

You may be too young to remember this, but 20 years ago, Calvin Klein – the OG of American sportswear himself – created a bit of a media sensation when he became the first designer to publish advertisements on popcorn bags sold in movie theaters. 


Klein, then at the height of his influence as a pop-culture provocateur, set a new tone for marketing in theaters that were, at the time, seen as a respite from the cold, cruel world of advertising. He did this simply by promoting his jeans and fragrances on bags of popcorn. It was a big deal then, anyway, when cell phones were just toys.

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